I love this article from Amateur Neurotica regarding attention spans — and the importance of making information digestible — whilst reading material online.
“I do skim articles on the internet (so if I’m reading something of yours, make it interesting). I skim text on my computer as well (so if you email me, make sure it’s interesting). The problem isn’t my brain, it’s in the method of delivery.”
It’s easy to present raw information. It’s much harder to make it an engaging read.